DIGITAL SALES AND MARKETING
DEVELOPMENTS IN THE WORLD HAVE MEANT THAT COMPANIES MUST NOW BE ABLE TO SELL AND MARKET THEMSELVES IN DIGITAL CHANNELS. THIS TRAINING WILL HELP YOU GET TO GRIPS WITH THE DIFFERENT PARTS OF THIS WORK AND UNDERSTAND YOUR CUSTOMERS' BUYING JOURNEY, BOTH DIGITALLY AND ANALOGUE.
Today, it's increasingly common for your customers to start their buying journey long before they want to meet a salesperson. They gather information online and talk to their network in various digital contexts. It's important that your company is part of their buying journey right from the start and doesn't come in at the end.
The Digital Sales and Marketing program will help you understand what the modern customer journey looks like, how you can interact with the customer at an early stage and how your company can build trust and thus be visible in the competition. We also go through basic marketing with a focus in your company's brand.
You will become better at capturing the interest of potential customers and understanding how to produce or order value-creating content. You will also gain knowledge about search engine optimization, social media and different types of advertising. In addition, you will learn more about analyzing digital activities, setting goals and following up on your investments.
The education mixes lectures with discussions and group work.
Where, when, how and for whom?
The program is primarily aimed at you who are marketing manager, sales manager or MD of one of our companies.
The training aims to sharpen us digitally, so it is therefore natural that we run most of this course digitally. The program is started with a lunch-to-lunch session at a conference centre, followed by five digital occasions. The last module will be at Berghs School of Communication in Stockholm.