In today's business world, the customer journey often begins long before the seller meets the customer. In fact, more than half of the customer journey is made before the customer even makes contact with a supplier! The Digital Sales course helps you understand what the modern customer journey looks like, how we can interact with the customer at an earlier stage and what distinguishes us from our competitors. We also go through basic marketing with a focus in your company's brand.
You will be better at capturing the interest of customers you are not yet aware of, choosing the right partner to develop value-creating content, while tracking and measuring your investments.